Blaze Craft Cannabis Rebrand

Brand Guideline Overhaul for Blaze Craft Cannabis

Brand Guideline Overhaul for Blaze Craft Cannabis

Services

GRAPHIC DESIGN

Client

Self Directed

Location

Chicago, IL

Year

2026

Credits

Copyright Notice

© 2026 Yadu Mangray. All original design work presented in this project is protected by copyright and may not be copied, reproduced, adapted, distributed, or commercially implemented without prior written permission from the creator.

This is an independent, speculative redesign created for portfolio and educational purposes and is not affiliated with or endorsed by Blaze Craft Cannabis. Any pre-existing trademarks, logos, brand assets, or other intellectual property shown remain the property of their respective owners.

Info

Cannabis is one of the most unique product industries in America. With both recreational and medical uses, each brand has a vibe to communicate. A legal recreational drug must look fun, but serious, and carry itself in a way that stands out amongst competitors in a dispensary. The visuals must be bold, but not tacky. Fun, but not cheap. My design system was created with these visions in mind. A way to uplift the brand and give it a cleaner, more sophisticated feel, while maintaining the boldness that should attract consumers.